Kalyan Jewellers Business Case Study Finally Revealed by GoogleKarle

A cloth merchant will sell gold to what limit?  marketing of that person is done by none other than,  Amitabh Bachchan,   his daughter-in-law Aishwarya Rai Bachchan, Rashmika Mandana, who is the National crush  Nagarjuna and many celebrities advertise their brand.  Celebrities go to inaugurate whenever a new showroom gets open. He thought that he has two sons so let's open two showrooms.  Today there are 154 showrooms all over India.   How a simple man who wears a dhoti and sandals Became a CEO of a Vyapari How these big businesses are run? How are these companies commenced and how it becomes successful?  so today's Article is a Golden gem for you, save it for later.  in today's Article, we will learn a lot of secrets and my personal favorite People who have reached such a big level,  how do they live a life,  what is their routine life? what do they think? what do they do? we will learn all these things in the last  and there many lessons are for you,  so watch the Article till the end. 

How Kalyan Jwelers Started-

Kalyan Jewelers started in 1993  in Trishul Kerala  So, where did they get the idea of ​​opening a jewellery business?   Was it thier ancestral business? No! he was a cloth merchant  His father had an extraordinary business of clothes  cantThey had 5 shops  which were distributed among 5 sons.  This is how T. S. Kalyanaraman   got his clothes shops  Most of the customers mainly shopped for wedding   everyone was satisfied with their behavior,   designs and  everything. Whenever we visit we get clothes from your shop But we struggle a lot to buy the jewelllery  brother, why don't you do anything about this ?  now brother said, brother, I have a clothes shop, now I am thinking that I should expand i t a little.  But in Thrissur itself there are 4 more shops  That too owned by my brothers  if I expand in this field my brothers will get angry,   can't expand in this field let's do something else now customers are asking for jewellery  let's go for jewellery showroom  Thought to open a jewelry shop, it was necessary to do research, so he went to Kochi,  went to Kottayam and  Thiruvannanthpuram He was well aware of Thrissur Market So he noticed few things. that jewellery showrooms are small in size 250 Sq. Ft 500 Sq. Ft 600  There is no bigger showroom than this Second thing he noticed  they don't have variety  they show only 4 designs ask them to choose any one design out of four  get the order written  Then after 7 days after 10 days they will provide you Readymade products are not available  Third, there is no transparency   The gold you have been told is pure or adulterated there is no guarantee  Fourth, there is no price written on it  One jeweler can quote 10 lakhs for the same set,  another can quote 11 lakhs. 

One can quote only 9  there is no similarity  now he said that if I want to open a jewellery showroom   and if I want to be successful in it,  I have to do something different,  In Thrissur city , he opened the biggest jewelery showroom  he had a mentality of a cloth merchant that customer comes, looks for the clothes   buys the clothes and make the payment on the spot   so he thought that I  will keep the same system in jewellery too, It does not mean that 4 designs are lying, you choose one and get the order written I will sell the ready-made jewellery they were the first one to do this Then they did a new thing Whatever jewellery was there, put a price tag on it. If  It is worth 8 lakhs, it is worth 8 lakhs, It is not that I applied Tilak after seeing your face. they made wonderful showroom .  installed AC in it  which was a big deal  after that parking arrangement And when the customer enters inside, the artificial fountain comes out.  One thing which they did interesting which going on since his father's time   and he applies even today,  whenever they open a someone , they call a celebrity  Murli and Geeta were the best stars of the Malayalam industry.

He called them and got the showroom inaugurated  so when such big stars came the atmosphere in the market became more  this thing was started by his father in 1972,  when he opened the cloth shop, he called Yesudas from cine industry  Father started this trend and  it is still trending  Anywhere a new showroom of Kalyan Jewelers will open, only a film star will cut the ribbon At this time when the Article is being made  a showroom is opening in Jaipur and Rashmika Mandana has  has come was a big deal  taking such a big investment risk finally paid off As the sale of Kalyan Jewellers in First year was  it was the beginning, now tell me in the chat box what did you learn from this story till now.  The learning I want to show is   Whenever you do anything new  First do all the research  Second Point  Research means to see what is going on in the market, what can I give different from them, what can I give butter from them,  when you do research and work on these two things,  Your First beginning will remain risk free  best result will come just like Kalyan Jewellers  Now let's understand how did they expand their business  small businessman thinks I have one showroom and  I have two sons if they fight  I should open one more showroom for another son  Another showroom he opened in Palakkad district  now he noticed one thing that we  have a lot of customers in Palakkad who   come from Coimbatore, so they are getting so much demand etc. 

The population has come from Coimbatore, open it in Coimbatore, open it in Coimbatore Now in Coimbatore the same thing, friend, etc. people have come here from the road, so open it in Erode, we opened it and while doing this, by 2012, more than 30 showrooms have been opened in that area only in the surrounding area in South India. Now the talk started, from two reached 30, then we have more passion in the man, he said, increase it further, now whatever we have to do, in South India, in North India, how Jain, then in 2012, the budget side of 90 crores I kept saying that we will do marketing with this and North India will dominate in West India, then the most common thing to do there is gram, take any big film star and brother, where will you find a bigger star than Amitabh Bachchan, who has to appeal to the whole area, so he Appointed Amitabh Bachchan as his brand ambassador. Amitabh Bachchan says that he has charged so much fee that my first showroom opened outside South India in Ahmedabad had charged more than what was available in Ahmedabad showroom. Bachchan ji cut off his father and by doing so gradually signed celebrities like Nagarjuna who went to Andhra Pradesh, signed Manju Warrier who went to Kerala, signed Prabhu who went to Tamil Nadu, Celebrity Management's sister 's vehicle does not run Now you will be surprised to know that brother gradually started expanding and till now he was not able to keep any less in Chennai and all the big players in Chennai had come, if he would have to enter in Chennai then without him If he didn't get his feet , he completed the scale of the dairy he had done in entering Chennai, that is, the showroom he did was the largest showroom in India at that time, took a showroom of 40000 square feet, had 600 kg of gold and only one location at two and a half hundred. 

He has made an investment of crores which is the highest in India for a jewelry store and this incident happened in 2015, after that he opened more than 4 showrooms in the next 2 years and he has a huge investment in Tamil Nadu, 10 signs of his total top line alone. Brother comes from Tamil Nadu, after that he also went to Middle East, there also he gave single to six locations together, he used to take his showroom, now it is a matter of how he opened big showrooms, now how he connected small people, know further on that. 

Now they come to Kalyan Jewelers today in the meantime 2010 In this he said brother, let's do one less, opening big showrooms is our USP, but how will small people connect with us, so they open small service center type centers by doing mike kalyan, in today's date more than 600 in India. If there is a center, what happens if it is opened in a village or in a semi-area and if someone wants to book a wedding there, then deposit some money every month or exchange gold, all these facilities are provided from there. And the cheap diamond jewelry which is 10-15000, it is sold from there and currently for diversification it has also entered the real state and has also entered the real state by the name of Kalyan Developer and this is a Let's start with Trishul, they say that it is lucky for us, every work will be done first with Trishul, then we will expand it, now let's talk about how ₹ 10000 head management is done, what things we don't do, see the most important thing, they say that our There is no formal training system, what we do, we have gradually kept many old people with time, whenever we open a new showroom, there is a caste from the old showroom, they are there for six months and a year . Stays there and trains all the new people who are there and then a new showroom is to be opened then goes there every year he takes a target of opening 10 showrooms and is going to it consistently for a long time now your mother will have a question sir ₹ 10000 how will a person handle, I will tell you a proper corporate structure, look carefully, Kalyan Jewelers is an example, but almost every big company runs like this ; The two sons who take care of finance, one takes care of purchases, one takes care of sales and marketing society, any one of these is Si Honey, who runs this company, they have business in all the states under them. 

There is a head, every state is responsible, and every store has a manager and his team, then the sales team is sitting, and the manager is sitting, this manager reports to the region, supports the regional, reports the state to the state, to whom and Who reports to his family, be it any big business, in the same structure, you think, I should talk to every person in a new way, it is not possible, brother, he talked about one thing, brother, if we want to run a showroom, then we We will run it according to our words, but when the showroom will become two, it will become five, it will become 10, it will not work without professional management, we will learn to make systems, we will have to make processes, we will have to bring professionals from outside, then we will go outside and become a family. 

That my brother, my son, my nephew, my nephew will be no less than brother, if outsiders are engaged, then his business gets flooded and the one who thinks that we will stay in our brother, keep sitting for whole life, keep sitting for three generations, keep sitting together, now such a big group How is it run, there is a meeting every Saturday in which all the regional heads sit and give their reports and the one who sits with Malik and his team and has to understand what is going on, apart from that they have decided and we visit them once in a year, we talk to the employees there so that they feel that our owner is with us, if there is any problem, we listen, understand, solve it and see the momentum that what is going on. 

Where is it going, what is not going on, 144 showrooms and how would a man manage his two sons, Sir, it is not in the control of a human being, so who comes when it is not in the control of a human being, software is a system, technology is their entire system. Bhaiya of every showroom is 100% centralized, morning stock of daily is stock of evening, daily billing is calculated and she lives in Puri family and checks sarees sitting in the head up quarter of her trishul, live on daily basis. Since father's time when he had a clothes shop and since he had his own shop, he has not been able to take daily stock and start daily cash and used to do this for less clothes. In Sony's work, how can we leave them, earlier there was an auditor who used to come once a month, now he audits them, this is their growth, how they stock, they have more than 12 sourcing stations, where every station is like this This is the best thing for temple jewelry, it is fine for light jewelry, it is liked by the people of Kerala, it is liked by the people of Kerala, there are specific centers for each different design, there is a staff of 100 to 200 people, from there the manufacturing is done. 

The goods come from a showroom, a little bit of goods come from every thief so that everyone gets different types of variety. Loyalty program has been run to please the customers. If a person is late once, his card becomes a court mill Goes , next time he comes, he gets discount facility, rest of the things, Kalyan Raman himself personally talks to 10 customers in a day and reviews that brother, how did you like it, so that the pulse of the market remains in their hands, they have a 24/7 call center. Every person who purchases from their showroom leaves his number, he goes to their call center tomorrow, brother, how did you feel about the purchase? How do you feel, I will give you feedback so that if any mistake is happening at showroom level, then it will be known in the head office . 

We see his personal life, now you will say that sir is a big cat and a man, he must be eating, drinking, having fun, this whole family is vegetarian and does not take any kind of intoxicant, very religious people, Kalyan Raman ji, who is in business The gun is from childhood because from the age of 12 he lost his life at the shop, his father used to tell him that if he comes to the shop, he will feed you Masala Dosa. You used to go to the shop everyday in the greed of Masala Dosa and from there he developed his business sense and he always I say that brother start taking your children in your business from a young age so that he is a corporate person but don't forget his root brother, he is wearing the same white crisp shirt, he is wearing dhoti, he lives in sandals, he is very religious, he has only one Brother, the purpose is like this, earn and be happy with whatever you have earned, be happy with the family, engage the society and in religion think that I am a friend and my two sons went together in a car and yesterday something happened. 

So, even if they go from one house to one place, three royals are royals, all three will leave separately, even if they go on a flight, there are three planes, from three planes, all three men go separately. While going to visit the temple, infact, if you are going by flight, then they tell the pilot that brother, take him flying over the temple, now you will say sir, he has also taken a plane, yes, he asked brother, is it of the plane, you have taken more Are you getting fame, he said look like this, we did reliance for 6 hours in a week, 

so we had to go to the airport and wait for our luggage, so how did our work go, so we didn't take play for 6 hours a week, that we If we had gone anyway, we would have seen a showroom in a day, that was a big deal, we have a private jet, so we can do three checks in a day, brother, so we have taken a plane to reduce it. Debt is now according to current status His wealth is one billion He was once included in India's top 100 richest around 2015 So this was a story Now let's talk brother what lesson do we get from this whole story I told you the first lesson, don't search Banaras, do nothing, tell the second lesson to the children, brother, if you want to come into business from an early age, involve them from an early age, this is a lesson, brother, your employee is your everything. 

Your court team is what makes you, you will become a brother in the family, in less business, don't cry, you will have to take professional management, you will not be able to walk verbally, you will have to take the system in less, whether the business is of jewelry, cloth, iron, etc. Daily stock accounting and daily money accounting is cool if you keep the cost low, serve the customer, help the customer, then whatever the business may be, whoever has started it, whenever it has been started, success is sure in that, how did you study? Tell me in the chat box and also tell me how to study next see you in the next Article till then thanks for watching.